While the 1993 fourth-generation Camaro was very much new, it was shy of all-new; much of the floor stamping and all of the rear suspension was shared with the third-generation car. But with plastic front fenders, a new short-arm/long-arm front suspension, rack-and-pinion steering and a sleek new profile, the '93 was new enough. For '93, the Camaro lineup was pared to two models: base sport coupe powered by a 160-horsepower 3.4-liter version of GM's V6 and the Z28 with the Corvette's 5.7-liter LT1 small-block V8 underrated at 275 horsepower. Once again, the convertible was gone. The black-roofed (no matter what the body color) '93 Z28 was a stunner. The LT1 was easily the most powerful small-block installed in the Camaro since its namesake, the 1970 LT-1, and, considering the move from gross to net power ratings, probably even more powerful than that legend. Behind it was either a four-speed automatic or six-speed manual transmission and 16-inch wheels and tires; and four-wheel antilock disc brakes were standard. With Z28 prices starting under $17,000, the value was just amazing. The most desirable '93? Probably the black Z28 replicas of that year's Indy 500 pace car. These replicas were identical to the actual pace car which, in stark contrast to the '82, led the race with no mechanical changes. As expected, the convertible Camaro returned with the 1994 model year. Designed and built by GM at the St. Therese, Quebec, plant where all F-cars were assembled, the '94 ragtop's chassis was significantly stiffer than the previous convertible's. Otherwise it's almost impossible to tell a '94 coupe from a '93 unless one opens up the automatic transmission and finds that it is the electronically controlled version of the 4L60. While the 1995 Z28 received only minor changes (all-season tires and traction control were now available), the base Camaro added GM's "3800" 200-horsepower 3.8-liter V6 as an option. The 3800 was both significantly more powerful and refined than the 3400, and by 1996 would become the only V6 in Camaros.
1“Friends Don't Let Friends Drive Drunk”
2“spoken up”
2“spoken up”
3“The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public's attitudes and behaviors and stimulate positive social change.”
4“Youth Reckless Driving Prevention”
5“targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple: ‘If your friend is driving recklessly, say something.’”
5“targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple: ‘If your friend is driving recklessly, say something.’”
6“brought to you”
8“Your Season Has Come.”
10“Hey look, Carlos, we've got the star of the commercial right here!”
12“We are given a voice, and we have to be responsible in how we use that voice.”
13“In focus group after focus group, someone who had never considered the magazine to be ‘for them’ would become engrossed in an article relevant to them. So how do you convert the people who aren't in focus groups? By making the advertising as intelligent and colorful as the publication itself. In other words, make it a product demonstration on paper. Get people's noses in between the pages, and they'll stay there.”
14“That's great! Let's produce this.”
15“keep going.”
17“It is a safeguard against overlooking novel solutions.”
19“Research … indicates that 62 percent of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.”
20“When the Michelin Guide was first introduced, it set out to encourage people to drive, and along the way, enjoy the journey.”
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