Final project

Week 9 EOC: Politics and advertisement

This guy wanted to let out 80,000 criminals so we should all vote for him?! Ah that kind of rub me the wrong way, most criminals would do it again once they are free to go! For the other part they’ve learned their lesson and so they want to start over a new which is fine because they know what they’ve done wrong and the learned their lesson. However for the bad ones they’re going to do it again! I mean now these criminals are getting a slap on the hand, “don’t do it again” is that it?! Are you kidding me?! No I’m sorry they deserved to be punished more so than a slap to the hand!! "It is more important that innocence be protected than it is that guilt be punished, for guilt and crimes are so frequent in this world that they cannot all be punished. But if innocence itself is brought to the bar and condemned, perhaps to die, then the citizen will say, 'whether I do good or whether I do evil is immaterial, for innocence itself is no protection,' and if such an idea as that were to take hold in the mind of the citizen that would be the end of security whatsoever." Why ok some of the bad guy they cannot behave so you do to them as he or she done to others! I mean this police keeping people in jail have really gone soft!! They should punish them or kill them, I do not want a rapist running around in my street and every time he gets let go he’s going to do it again, maybe to the same people!! That’s not fair for the good people out there what we need is to be REALLY REALLY REALLT tough on the bad guys! No more slap on the hand!!! No I would NEVER vote for him!!

Most government, president and all the other politics talking about how they going to make this great country great again or greater, I’m not buying it anymore. I just don’t think anyone can run America as great as it was back in the old days! I’m sorry, I mean back in the day America was AWSOME. It still is but lately we been having problems with other countries and having war against one and other, people losing their jobs, having a hard time getting a job. Back then it was easy to get a job but now if you don’t qualify you don’t get the job, back in the day you learn while you’re working so you get the experience for the next job. Now you need so much amount of experience in order to work their business, most of them would let you get a chance and the others, they just toss you aside… Is like having bad credit or no credit people just look down on you for not having one or you have a bad credit. I got lucky on getting my car, anywhere else I’ll have to ask my grandmother (on father side) to help me because she has good credit, I got lucky and the people I got my car from willing to help me and it’ll help bring my credit up and continue to build because I do not want to ask my grandmother to help me to get something that I don’t have credit for. Even if I approve for a card, I’m afraid to use it because I’ll have to pay back the amount I’ve spent and with interest I can’t afford it! That’s to much! Some people wouldn’t mind but I’m scared of owning one because the interest is the one going to make me broke!

God bless America! Sometimes I wonder what would happen if England never came here, Indians would be all over the state. The language would be different, the clothing style might be different. My mother and father may or may not of meant, I would never meant my husband. Buildings would be much different too, but I am glad things happens back then that I am here today! 

Analysis of Project in the Real World

While the 1993 fourth-generation Camaro was very much new, it was shy of all-new; much of the floor stamping and all of the rear suspension was shared with the third-generation car. But with plastic front fenders, a new short-arm/long-arm front suspension, rack-and-pinion steering and a sleek new profile, the '93 was new enough. For '93, the Camaro lineup was pared to two models: base sport coupe powered by a 160-horsepower 3.4-liter version of GM's V6 and the Z28 with the Corvette's 5.7-liter LT1 small-block V8 underrated at 275 horsepower. Once again, the convertible was gone. The black-roofed (no matter what the body color) '93 Z28 was a stunner. The LT1 was easily the most powerful small-block installed in the Camaro since its namesake, the 1970 LT-1, and, considering the move from gross to net power ratings, probably even more powerful than that legend. Behind it was either a four-speed automatic or six-speed manual transmission and 16-inch wheels and tires; and four-wheel antilock disc brakes were standard. With Z28 prices starting under $17,000, the value was just amazing. The most desirable '93? Probably the black Z28 replicas of that year's Indy 500 pace car. These replicas were identical to the actual pace car which, in stark contrast to the '82, led the race with no mechanical changes. As expected, the convertible Camaro returned with the 1994 model year. Designed and built by GM at the St. Therese, Quebec, plant where all F-cars were assembled, the '94 ragtop's chassis was significantly stiffer than the previous convertible's. Otherwise it's almost impossible to tell a '94 coupe from a '93 unless one opens up the automatic transmission and finds that it is the electronically controlled version of the 4L60. While the 1995 Z28 received only minor changes (all-season tires and traction control were now available), the base Camaro added GM's "3800" 200-horsepower 3.8-liter V6 as an option. The 3800 was both significantly more powerful and refined than the 3400, and by 1996 would become the only V6 in Camaros.

http://www.edmunds.com/chevrolet/camaro/history/

1“Friends Don't Let Friends Drive Drunk”

2“spoken up”

3“The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public's attitudes and behaviors and stimulate positive social change.”

4“Youth Reckless Driving Prevention”

 5“targets young adults between the ages of 15 and 21, and encourages them to speak when riding in a car with a reckless driver. The message is simple: ‘If your friend is driving recklessly, say something.’”

6“brought to you”

7“15 Seconds of Fame”

8“Your Season Has Come.”

9“We saw your commercial tonight!”

10“Hey look, Carlos, we've got the star of the commercial right here!”

11“Creative Revolution,”

12“We are given a voice, and we have to be responsible in how we use that voice.”

13“In focus group after focus group, someone who had never considered the magazine to be ‘for them’ would become engrossed in an article relevant to them. So how do you convert the people who aren't in focus groups? By making the advertising as intelligent and colorful as the publication itself. In other words, make it a product demonstration on paper. Get people's noses in between the pages, and they'll stay there.”

14“That's great! Let's produce this.” 

15“keep going.”

16“push the idea further.”

17“It is a safeguard against overlooking novel solutions.”

18“positioning.”

19“Research … indicates that 62 percent of Americans exposed to the now-iconic Friends Don't Let Friends Drive Drunk campaign have personally intervened to stop someone from driving drunk, no doubt saving countless lives.”

20“When the Michelin Guide was first introduced, it set out to encourage people to drive, and along the way, enjoy the journey.”

Creative Content

When Ford introduced the Mustang in 1964 there was no immediate reaction from General Motors, but by August of '64, just four months after the Mustang's introduction, GM realized the appeal of a four seat sports car. Ironically, the Mustang was created in response to the Chevrolet Corvair Monza!dot_clear.gif (46 bytes) GM had actually begun preliminary work on such a car as early as 1958, according to Pontiac Designer Bob Porter. "I remember a four-passenger, sporty type car of the general size and weight class of the Mustang being worked on in an advanced studio. In the early '60s, similar cars were developed from time to time. Everyone wanted to do one, but at the time there was really no corporate interest."  When the Mustang sold 100,000 units in the first six months, and almost half a million the first year, GM took an interest. The responsibility for GM's Mustang fighter was given to the GM Design Center's Chevrolet Studio under the direction of Henry C. Haga. Interior design was directed by GeorgeAngersbach, who had been heavily involved in the design of the Corvette, Corvair, and the Chevy II, which became the Nova in 1968. It has long been a misconception that the '67 Camaro was designed from Chevy II components when actually it was the other way around. The Chevy II was to be all new for '68 and it shared many parts with the '67 Camaro, but this did lead to compromises in the design, most notably the cowl height and hood length.

One unique feature was the decision to use a front subframe isolated with rubber 'biscuits" in combination with the unit body construction of the rest of the car, a technique that had been used on several Europeancars, including many Mercedes-Benz models. This combined the best of both worlds-a largerinterior and more luggage space than was possible with a traditional frame and at the same time a quieter, smoother ride than a full uni-body car delivered. The designers did mock-ups of many different models, including a two-seat roadster, a fastback, and a station wagon. GM was trying to keep the cost as low as possible, however, to compete with the Mustang, and decided tostick with just two models, a coupe and a convertible. The Camaro was to be offered with a wide variety of powerplants, ranging from a 230 cubic inch six cylinder to a 327 V8. In addition, a new engine displacement was created just for the Camaro, a 350 cubic inch V8 rated at 295 horsepower.  As the launch date neared, the car still had no name. It had been called various names by GM and the press, including Nova, Panther, Chaparral, and Wildcat (later used by Buick.) It is rumored that Chevy also considered using the letters "GM" in the name, and came up with G-Mini, which evolved into GeMini, and finally Gemini. General Motors Headquarters supposedly killed that name,because they didn't want the letters "GM" used in case the car was afailure. This pre-release car bears "Chaparral" name. Finally, the car was introduced to the press as the Camaro, considered to be a good name because nobody knew what it meant. Chevrolet produced an old French dictionary showing that the word meant "friend" or "companion", but Ford found an alternate meaning in an old Spanish dictionary-"a small, shrimp-like creature."The automotive press had a good laugh over that, and an even bigger one when one journalist found yet another meaning-"loose bowels." It didn't take long for the laughter to stop after the introduction of the stunning 1967 Camaro!

http://www.holisticpage.com/camaro/story/history.htm

Promotion

General Motors’ Chevrolet division is in the midst of an unprecedented product rollout, introducing five new cars in the next eight months, a feat that could create long-term goodwill for its mainstream brand, but has short-term challenges as well.

Any vehicle launch is a critical, all-hands-on-deck job, with pressure to make sure production ramps up swiftly, with no quality issues, so there is no lapse in inventory at dealer showrooms. Launching five vehicles in quick succession is five times the pressure.

And call it bad timing, perhaps: four of the five new models are fuel-efficient passenger cars (the fifth, a performance car) at a time when light trucks and SUVs – not cars – are what consumers crave.

Is the hapless GM out of step yet again? Not really. The fact is that Chevy is doing fine in the truck department. Despite intense competition, its sales of light trucks are up 20.2 percent so far this year, thanks to its big Silverado pickup, its new mid-sized Colorado and continued strong sales of SUVs like the compact Equinox.

Where it could use some help is in its car lineup, where sales are down 14.5 percent so far this year, vs. down 1.3 percent industry-wide.

All five of Chevrolet’s new cars – the Spark, Malibu, Camaro, Cruze and plug-in Volt – are vastly improved over their predecessors, with better styling, advanced safety systems and cool technology like a built-in 4G LTE Wifi hotspot and the ability to fully integrate your smartphone into the dashboard through Apple CarPlay or Android Auto.

With features like that, Chevrolet is positioning itself as a leader, not a follower, says Alan Batey, the brand’s global chief and president of General Motors’ North American operations.

But as good as the new Chevys are, in a market obsessed with trucks and utilities, it will be hard for the new cars to garner attention, much less grab market share from competitors.

Here’s what GM can’t afford to do: slash prices or offer cheap lease deals to get people to notice its new lineup. That’s a surefire way to undermine the brand and destroy what goodwill Chevrolet has been able to create since GM emerged from bankruptcy in 2009.

These cars need to sell on their own merits. And there’s reason to think they will.

For one thing, they look really good – and styling matters. “Since the introduction of the Impala last year, Chevrolet has received praise from the media and the car-buying public for its attractive styling,” noted Eric Ibara, a senior analyst with Kelley Blue Book. That’s being carried over into the redesigned Cruze and Malibu, which play in the heart of the mainstream market. “In spite of the shift in volume from cars into utility vehicles, this is a major enhancement for the Chevy brand,” Ibara said.

Even if American buyers have turned to crossovers, the Cruze, in particular, is a global car and remains incredibly important to GM’s strategy to extend the reach of Chevrolet worldwide.

http://www.forbes.com/sites/joannmuller/2015/06/30/chevrolets-new-cars-are-impressive-but-will-anyone-notice-in-this-truck-crazy-market/#21e57d3d41f3

http://autodetailer.com/blog/auto/chevrolets-new-cars-are-impressive-but-will-anyone-notice-in-this-truck-forbes-3/

The Big Idea

The Chevrolet Camaro is one of the most recognizable cars in America. Although the Camaro was absent from the car market for a few years, it has certainly made a strong comeback. While some drivers will prefer the efficiency of the V-6 engine, there are others who simply cannot resist the muscular V-8 engine. Despite the fact that the Camaro is a muscle car, it can still be equipped with several luxury features. The legendary coupe’s five-star safety rating makes it an outstanding value.

What’s new for 2015?

The Camaro was revised in 2014, so very few changes have been made to the 2015 Chevrolet Camaro. However, Chevrolet does offer a new color called Blue Velvet Metallic.

1) Unbeatable Curb Appeal

Although the Camaro’s retro-futuristic design has been around for a few years, it still causes heads to turn. A set of distinctive headlights and a muscular rear-end give the 2015 Chevrolet Camaro a very commanding road presence. While the base model looks stunning, the upper-level trims really attract a lot of positive attention.

2) Efficient V-6 Engine

With a total output of 323 horsepower and 278 pound-feet of torque, the 2015 Camaro’s V-6 engine is far from being a weakling. In fact, the engine’s strong performance enables the 2015 Camaro to hustle to 60 miles-per-hour in less than six seconds. However, the use of direct injection technology also helps the Camaro to deliver 30 mpg on the highway.

3) Great Handling

While the 2015 Chevrolet Camaro is heavier than a traditional sports car, a four-wheel independent suspension setup enables it to deliver superb handling. Even the base model comes standard with 18-inch wheels. When equipped with the optional sports-tuned suspension system, the Camaro sticks to the road like glue. If desired, the Camaro can also be upgraded with a special 1LE Performance package.

4) V-8 Power

As always, the Camaro is available with a powerful V-8 engine. The racy 6.2-liter, V-8 engine pumps out a potent 426 horsepower and 420 pound-feet of torque. In a head-to-head drag race with the 2015 Mustang GT, the Camaro SS proves to be extremely quick. Prospective buyers can choose either an automatic gearbox or a six-speed manual transmission.

5) Affordable Price Tag

The starting price for the 2015 Chevrolet Camaro is about $24,500. In regards to overall value, only a select few cars in this price range offer as much as the Camaro. Even the convertible model is considered to be reasonably priced when compared to the competition. A 100,000-mile warrant certainly helps to sweeten the deal.

6) A lot of Available Features

Chevy offers several high-tech features for the new 2015 chevrolet Camaro. The optional head-up display helps the driver to keep their eyes on the road. Music lovers will definitely appreciate the clarity of the Boston Acoustics sound system. Some of the other neat features include heated seats, a rear-view camera, a seven-inch touch-screen interface, and auto-dimming mirrors. Of course, there are also numerous performance upgrades offered.

7) Safe Vehicle

The Camaro’s five-star crash test rating helps to reduce the cost of insurance. When equipped with the upgraded brake package, the muscle car comes to a stop in a hurry. The optional parking sensors give the driver an extra degree of confidence when behind the wheel. If wanted, the Camaro can also be equipped with an auto-dimming rear-view mirror.

8) High-Performance Models

While the V8-powered SS model is exciting, the race-ready Z/28 model is specially designed for track use. Outfitted with a special suspension system and a 500-horsepower engine, the Z/28 edition can compete with cars that cost $2 million. There is also a super-fast ZL1 model available. The Camaro ZL1 comes standard with a supercharged engine.

9) Convertible Version

Unlike the Dodge Challenger and the Hyundai Genesis coupe, the 2015 Chevy Camaro is available in the form of a convertible. With the touch of a button, the roof begins to descend down into the trunk area. Like the standard version, the convertible is also available with either a V-6 or V-8 engine.

10) Fun to Drive

Perhaps the Camaro’s biggest selling point is its fun-to-drive nature. Even the base model has the ability to put a smile on the driver’s face. As soon has the throttle is punched, the 2015 Camaro suddenly comes to life.

http://www.car-buying-strategies.com/Chevrolet/2015-Camaro.html

Competitive analyses

The Chevrolet Camaro-Ford Mustang rivalry and sales race is about to heat up again. Chevrolet has pulled the covers off the redesigned 2016 Camaro scheduled to arrive this fall. The new Camaro, rebuilt from the wheels up and now riding on the same underpinnings as the Cadillac ATS sport sedan, will face the red-hot Mustang, which was redesigned last year and is getting more enhancements for 2016. The 2016 Camaro is the first since the mid-1980s to offer a four-cylinder engine. Here’s how the two pony cars -- the 2016 Chevrolet Camaro and 2015 Ford Mustang compare on paper. Camaro. Two of the Camaro’s three engines outmuscle the Mustang, and the output of the Camaro’s third engine, the 2.0-liter, is closer than the numbers imply. The Mustang’s 2.3-liter engine only delivers the full 310 hp when fed premium fuel -- which most drivers do not buy. Ford will not say how much power the 2.3-liter EcoBoost loses running on regular, but some estimates say as much as 15 percent. Mustang’s 2.3-liter engine is capable of 32 mpg highway, but that engine is a $1,500 option. The 2.0-liter in the Camaro, Chevy says, will deliver “more than 30 mpg highway” and is the standard engine. Chevy also will offer its cylinder cutoff system, active fuel management, on V-6 and V-8 engines. For years it's always been the Mustangs, now they are also trying to keep a closer eye on the Challenger, one of Dodge's muscles car. For years it's always Chevy and Ford, I like them both honestly. However I’m not a big fan of Chevy (Says who owns a Pontiac that’s by GM…) once I got into the Camaro I was excited to take it for a spin. It’s a lot more powerful than I expected, I have driven a V8 car before however. Not as powerful as the Camaro, I can see why I see them everywhere. It’s kind of affordable (If you can afford the insurance) and it’s fast. Although I won’t advised racing the streets, or get to point a to b to c back to a in a matter of time, I mean if I ever own a Camaro I would enjoy the ride more so than get to my points fast and would miss driving it later on.

http://www.autonews.com/article/20150516/OEM04/150519902/camaro-vs.-mustang%3A-who-has-the-edge%3F